"You know the old adage, 'If mama ain't happy, ain't nobody happy'?" queries Lee. "Stitch it on a sampler and hang it over your desk. Mom should drive every business decision you make if you want to entertain her and her family. It's simple. If you build it so that Mom will come, she will bring everybody else with her and they will love it, too. If it's good for Mom, it's good for others. And it's especially good for your bottom line."
About the Author:
Nora Lee, catalyst/principal of Nora Lee et al, has been observing and writing on the family entertainment market as a professional and as a Mom for many years. As a content developer, she has contributed her story ideas to clients as diverse as the AOL Time Warner Experience, ObieCo, BRC Imagination Arts, and the Rochester Museum and Science Center. Her articles have appeared in publications all over the world, including Urban Land Magazine, the Los Angeles Times, Entertainment Management, American Cinematographer, and L'Ecran Fantastique. She was the editor of The Basix for two years and The Ezone for four years. Lee's lively style and eclectic interests have made her a popular speaker for organizations such as the Urban Land Institute (at its annual urban entertainment conference), Association of Science and Technology Centers, American Association of Museums, Themed Entertainment Association, and the Accademia Internazionale per le Arti e le Scienze dell'Immagine in L'Aquila, Italy. She lives with her family in Altadena, California.
About the Book:
The Mom Factor: What Really Drives Where We Shop, Eat, and Play (Urban Land Institute, 2005, ISBN: 0-87420-944-7, $19.95) is available at bookstores nationwide, major online booksellers, bookstore.uli.org, or directly from the publisher by calling (800) 321-5011.
For more information, please visit noraleeetal.com.
The Urban Land Institute
(uli.org) is a nonprofit education and research institute supported by its members. Its mission is to provide responsible leadership in the use of land in order to enhance the total environment. Each year, the Institute honors a land use visionary through the Urban Land Institute J.C. Nichols Prize for Visionary Urban Development. Established in 1936, the Institute has more than 25,000 members representing all aspects of land use and development disciplines.
Successful Small Business Marketing Strategies
It’s no longer about the big beating the small; It’s about the fast beating the slow" says Larry Carter. For small businesses, best marketing tools and techniques include…
Successful Small Business Marketing Strategies
I was in bit need of vegetables to cook at that evening. I would have called at super market and ordered to deliver. But I believe in self-picking of vegetables while buying rather packaged one beautifully. However it costs too much while ordering. I got to see a guy in building with a hope of getting vegetables for me. He was having begs full of fresh vegetables probably picked up from farms in early morning. Even his van was waiting for me for further options. Prices were also acceptable. There was no room for doubts to let me say no to buy. I finally got my vegetables with no worries.
Every big thing started with small effort. Setting up or having small business in these competitive markets is no cause of worry. It’s no longer about the big beating the small; It’s about the fast beating the slow" says Larry Carter.
Marketing Information System: Intelligence’s outside
There is no security in life - only opportunity. MIS helps a marketer to grab such opportunities from market. What is Marketing Information system? How is related to other functional systems?
Supply Chain Management Find out how to improve your supply chain to increase profitability www.ebnonline.com
Supply Chain Leadership Starts with MIT CTL Partner with the best! ctl.mit.edu/partnering_with_ctl
Supply Chain Strategy Data Retention and Destruction: The International Perspective content.dell.com/
Abstract
The market is an environment and firm live in. Generally customers, competitors, stack holders, government, labor union, supplier and financial institutions etc surround the firm.
Environment and Process
Michel porter’s value chain is the coin tossed by many solution providers in this environment.
Value chain is based on the process view of organizations.
A manufacturing (or service) organization as a system is made up of subsystems each with inputs, transformation processes and outputs.
Inputs, transformation processes, and outputs involve the acquisition and consumption of resources - money, labor, materials, equipment, buildings, land, administration and management.
Is Your Online Marketing Strategy Targeting Clients or Peers?
Have you noticed too many visitors are peers instead of potential clients? Perhaps your communication isn't conveying the right message. Maybe you need to re-structure your online marketing strategy to target the right audience.
It seems that one of the biggest challenges of an online marketing strategy is the demographics and the message you convey. Who are you developing your content for? Your articles and web content can be clear, concise and stuffed with information but many of you are targeting the wrong people.
One of the oldest tenets of communication and any online marketing strategy is to know your audience. The better you understand the needs and preferences of the people you’re trying to reach, the better you can design communication that will get through to them.
Your words by keystroke may be appealing to your peers and you might very well be helping them adjust their business sense but is that what you’re trying to do?
If you are on the internet to gain clients and make more money one obstacle that could be standing in your way is your communication and your online marketing strategy.
Take a look at what you’ve outlined; your online marketing strategy includes submitting articles in all the well-known directories, developing a keyword rich web site and you’re on facebook; but take a hard-nosed view of your words by keystroke. Are they typed to convey a message to your peers or to potential clients?
Many online impresarios don’t take time to know who their audience members are. Blogs full of postings, none of them from potential clients, all of them from peers seeking advice or "backlinkers" looking for promotion.
So how do you re-model your online marketing strategy to target the money? Ask yourself 1 essential question;
- What does your targeted audience care about?
Next, write directly to the client; find solutions to their problems.
The Competitive Advantage
What’s the next big idea? What can you tell them that no one else is saying? This is how you separate yourself from the pack.
Take into consideration how magazines develop content; they provide the reader with information that serves their needs and they remain friendly and helpful.
Also, keep in mind when developing your online marketing strategy you can’t be "all things to all people". There has to be some sacrifice somewhere.
It’s like sending your husband to the grocery store without a list; you need a gallon of milk and loaf of bread; simple, he brings home the milk and the bread, and you didn’t even have to write it down.
But just think when you need a gallon of milk, wheat bread, rye bread, peanut butter and jelly, eggs and orange juice. That’s only 7 things but for most of us, if it isn’t written down he’s going to forget something.
Even on his best day, he’ll call you from the store and ask you to repeat that list. And gentleman, settle down because there are many more things you do that are Great!
So you need to keep your online marketing strategy simple and focus on the smallest communication set so people can understand.
Always create a compelling message that not only conveys your intention but resonates with the crowd. You’ve got to convince them in 60 seconds and make a connection – with potential clients.
Peer love is great, when their buying what you’re selling.
Experiential Marketing Key Principles
Discover the principles of creating experiential marketing campaigns. This article studies the use of experience events for brand awareness and product promotion.
Experiential marketing is a new form of engaging with consumers, creating an experience with which the public can enjoy and remember. It is different from traditional marketing in that instead of a message being proposed in a two directional manner, a two way, interactive message is provided. This message can be anything from creating a brand image to promoting a new product, importantly however it is the fact that experiential campaigns engage with consumers through personal participation that makes such campaigns relevant and memorable.
Experiential marketing has grown in the marketing industry as consumers have seemingly become increasingly advertising savvy and resistant to the bombardment of traditional techniques. Adverts are now present everywhere, whilst we watch television, when we use the internet, even when we are travelling. Another reason behind the growth in this form of marketing is a larger realisation by companies that it is only by giving something back that customer loyalty can be gained; experiential campaigns give companies the opportunity to give something back to their customers; a value adding experience.
Whilst it remains a fairly young discipline in the business of marketing, a number of key principles have developed for experience campaigns:
Targeting:
One of the fundamental principles of experiential marketing is that for a campaign to be successful it is vital that the target audience is identified as early as possible in the process. This is the lynchpin of modern marketing thought. Whilst in the past this may have meant looking at statistics containing age, salary or geographical area, today’s society is far more complex, with a larger number of consumer sections. Subsequently it is important to understand their social, physical and emotional state to create a campaign that will engage with them on many levels. This means a move away from traditional demographics and instead using a more in-depth approach to research. Ultimately the experience has to cater for the selected consumer sections as even the most brilliant campaign will founder if the targeting is not effective.
The Experience:
Once the target has been identified the next stage is to create an experience. Importantly, any possibilities should always highlight the benefits of the brand or product in the best possible light, whilst simultaneously raising awareness more widely. An important part of the experience is how the brand ambassadors present a brand or product. Fundamentally they must be excited by the product or brand, enthuse the consumers they engage with and generate genuine interest. It is worth remembering that brand ambassadors are the face-to-face contact for consumers and as such need to present a positive and coherent brand message.
Any experience should draw people to engage with it. This is heavily dependent upon the idea but equally rests upon the locations for your events. Location is vitally important and whilst footfall is important, recognising a location that is popular with a specific target audience is also vital.